The Effect Of Near Unlimited Corporations On Cinema - Investigation Blogpost

 The Major Success of Disney Plus

    As a shock to no one, the new Disney+ shows set in the Marvel Cinematic Universe have been a major success for the company. With record-breaking viewership and constant presence on the front page of Twitter, these shows have changed the weekly formula. These shows present stories in a classic plot structure with typical Marvel tropes of mysterious villains, using post-credit scenes to reveal information that would normally be hard to introduce into the story and obscure references to the source material to gauge fan interest. The most impressive part about these shows is the budget, making shows that visually aren't AS impressive as mainline Marvel movies, but are considerably higher quality compared to the Netflix Marvel shows, and the DC Comics shows on the CW. Large corporations such as Disney now have almost an inexhaustible supply of money to create projects as they see fit, and this might negatively affect the rest of commercial television. As other shows come into the market, especially that of pop culture television, Marvel might just set a standard too high for others to compare. Of course, a company with a larger budget is going to make a better product, but it's almost as if Disney is not playing by the same rules as other production companies. CW and DC Comics came together to make the first truly good superhero TV shows, shows such as Arrow, The Flash, and Supergirl created a large connected universe similar to the Marvel movies, but playing around the budget and expectations for TV. There were large overarching villains, but a majority of episodes in these shows are in the villain of the week style. These shows and similar productions were made with the same per-episode budget, timing, and scheduling one would expect from standard television. What Disney has done is turn a film production into a TV show, as Kevin Feige, the creative director of Marvel, called The Falcon And The Winter Soldier, a marvel cinematic experience played out over the course of 6 episodes. It may not be possible for smaller budget standard productions to compete in quality or quantity against the Disney kingdom of properties, especially in the constantly changing world of pop culture.



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