The Fascinating Medium of ARG's
How The Most Immersive Stories Are Told One of the greatest aspects of a good story is immersing the viewer in the world presented. Making sure that the total story being presented feels real and believable. Some entertainment mediums are better than others than immersing the viewer and in different ways. Stories that make us feel like we have an impact are best presented in video games, allowing the viewer to directly impact the world created. Meanwhile, stories that put us in the shoes of others are great in books and text, created vivid imagery to make the viewer feel a certain way. A great middle ground between different styles of entertainment that provides a unique sense of immersion is the ARG. An ARG or Alternate Reality Game is a very specific kind of storytelling, typically using social media, real-life locations, and viewer engagement to progress a given story. ARG's span a decent range between things such as Twitter accounts that uses posts to tell a stor...